Luke
Stevenson

Lenovo wanted to demonstrate the creative potential of AI at events, in a way an attendee could hold onto and share rather than watch on a screen.

A connected pipeline: photo capture, a short questionnaire, session management, a unique QR handoff, generative image transformation shaped by the answers, and a personal result page waiting on the participant's phone by the time they walked away.

I designed the end-to-end journey and built it: capture and questionnaire, session management, the QR handoff, the result pages, and the AI generation step that took the answers as input.

COVID cancelled the experiential plan. UNIQLO needed the winter thermal range to land online instead, at national scale and on a fixed date.

Three.js particle effects with A-Frame driving the hunt, plus prize redemption and data capture engineered for spiky traffic and repeat play across two consecutive winters.

I owned the technical architecture, data-capture and handling approach, and platform stability through periods of peak demand.

ISUZU needed to reach school leavers and show both the breadth of the roles available and the technology behind them, in a few minutes at a busy expo stand.

Immersive point-of-view footage assembled into a branching narrative and played locally through Oculus headsets. A manifest-driven update system distributed new media, scenes and story paths to each device while preserving reliable offline playback throughout an event.

I developed the application that assembled the 360-degree footage into a branching experience and designed the content-distribution architecture that allowed each headset to update centrally while continuing to operate reliably offline at events.

UNIQLO wanted to celebrate Chinese New Year with Melbourne's community. Inspired by the tradition of red envelopes, it wanted to share gifts with new and existing customers.

UNIQLO provided a pool of gifts and giveaways for the event. We built a custom touchscreen game that awarded each player a good-luck message and a prize, with real-time stock tracking preventing unavailable gifts from being selected.

I built the interactive game and the reveal workflow, and the analytics and stock-management backend that connected the attendee experience to event operations.

The safety and driver-assistance features worth showing are the ones you cannot demonstrate in a stationary truck on an exhibition floor.

A transparent interactive display overlaying demonstration video onto the real windscreen view, with custom mounting and a local playback system built for show conditions.

I designed the technical experience around the driver's point of view, working with the video team to position the camera and capture each feature demonstration from the correct perspective. I then built the touchscreen interface and designed a custom mounting solution that integrated the transparent display into the truck cab.

The interesting parts of an electric commercial vehicle are scattered across the whole truck, which makes them hard to explain on a screen or a sign.

Synchronised video playback and controlled LED lighting driven from one control system, tying each moment of the explanation to the physical part it referred to.

I designed the system that synchronised the video presentation with physical lighting across the vehicle. The playback computer controlled Wi-Fi-enabled LED units, illuminating each component on the truck as it was introduced on screen.

UNIQLO wanted a broad graphic tee range to feel personal, and wanted the street activation to end at the till rather than at the exit.

A mobile personality test with custom matching logic, a personal QR code handing the session from the phone into the physical showroom, a large-format result display, and voucher generation redeemable at the store nearby.

I designed and built the platform: the question and matching logic, the mobile experience, the QR handoff, the showroom result workflow, and voucher generation and redemption.

The awards needed cultural noise, not a press release. Something a broad audience would voluntarily take and then post.

Branching logic and structured content over PHP, with Three.js rendering the sixteen character models and per-result share links built for social preview.

I designed the technical solution and data-handling approach, and engineered the platform to remain stable through traffic spikes driven by social sharing.

The experiences had to live inside constrained iframes on a platform we did not control, meeting brand guidelines, load-time budgets, security review and accessibility requirements.

HTML, CSS and JavaScript with ScrollMagic driving animation, deployed as independently hosted iframes; semantic markup was a primary focus so assistive technology could reach the content.

I guided the technical approach across iframe sizing, cross-platform behaviour, performance and deployment, creating a model that could be reused across multiple Shell platforms.

Lenovo needed an activity that could stand out on a crowded exhibition floor, draw attendees into the stand and reward participation without allowing repeat entries to exhaust the available prizes.

We built a bespoke game connected to a QR badge scanner, allowing each attendee to participate once. The game drove three synchronised displays so the animation and prize reveal could be seen from anywhere around the stand.

I engineered the game application, animation and multi-screen playback system, integrating the visual assets produced by the 1000heads studio team.

The UN needed roughly thirty content-heavy pages produced fast, consistently, and editable by a content team working to a deadline.

FullPage.js for the scroll narrative with PHP templating generating all thirty pages from one shared structure, so behaviour, performance and accessibility stayed identical throughout.

I oversaw the technical design and worked with the creative team to ensure the storytelling intent survived its translation into the final build.

A convening platform for organisations and individuals, carrying resources, workplace and education material, video, partner onboarding and event content, all editable by a non-technical content team and reskinned each campaign year.

A bespoke theme plus supporting plugins rather than an off-the-shelf stack: the searchlight interaction on the homepage, structured content types for resources and partners, validated multi-step enquiry forms, and asset delivery sharded across multiple CDN subdomains to keep a heavily illustrated page fast.

I built the custom WordPress theme and the plugins behind it, including the searchlight mechanism the campaign became known for.

Ancestry's community needed to contribute images at volume, and the internal team needed them stored, searchable and editable rather than sitting in an inbox.

An embeddable iframe upload form backed by a PHP application and MySQL, with an admin layer for tracking, editing and deleting submissions.

I designed the architecture and data-handling workflow for the user-submitted content, including storage, moderation tools and the back-office processes used by the client team.

UNIQLO needed a street mechanic that would stop a passer-by, get them to pull out a phone, and carry them from the footpath into a store.

A campaign microsite that validated codes, walked people through the product benefits, issued vouchers and tracked redemptions live, plus an in-store validation system so staff could verify a voucher at the counter.

I built the whole online side: the microsite, the data capture, and the voucher issuing and redemption system.

Attendees were choosing between taking notes and paying attention. Event staff needed to publish in seconds, without a technical operator sitting beside them.

A controlled editorial interface for non-technical staff feeding an attendee-facing timeline, built for a live environment where a failure has no recovery window.

I designed the publishing workflow, built the bespoke CMS behind it and the attendee-facing timeline, and prepared the system for time-critical live use.

A business event needed its audience visibly participating rather than sitting still, and the social activity had to appear on screen fast enough to feel live.

A collection and collation layer pulling social activity in real time, filtering it and feeding a structured stream to the front-end display.

I built the data collection side: gathering and collating the social media activity that drove the display.

Microsoft needed a launch activity that pushed visitors to walk the whole of a brand new retail space rather than stopping at the door.

Custom-engineered branded tiles with RFID tags, a front-desk reading station, and software that identified each tile and drove the prize reveal, built to survive a full day of public handling.

I designed the technical concept, engineered the branded tiles and their tag integration, built the reading station, and wrote the identification and prize-reveal software.

Lenovo wanted to say that ideas grow through collaboration, using an interaction that made the point instead of stating it.

A four-sided Pepper's Ghost display: angled transparent reflectors above a concealed screen, with seat occupancy driving the animation state so the flame scaled with the number of people present.

I developed the interaction concept, chose the Pepper's Ghost approach, designed the inverted four-sided reflector and the enclosure around it, and engineered the seat-occupancy interaction.