Technical Director in Sydney. AI as an amplifier under real engineering governance, interactive 3D and scroll-driven platforms, and campaign builds that survive contact with the real world.
Short-term contracts and ad-hoc work: web development, design, troubleshooting and remedial services, and general IT work, particularly anything internet-shaped that has stopped behaving.
Responsible for technical strategy, solution design and delivery across web platforms, interactive experiences and campaign builds. I work with creative, production and client stakeholders to turn concepts into stable, maintainable solutions, owning technical risk, performance, accessibility, data handling and the long tail of support that follows a launch. Currently building AI-assisted delivery pipelines that put agentic development under real engineering discipline.
Responsible for technical strategy, solution design and delivery across web platforms, interactive experiences and campaign builds. I worked with creative, production and client stakeholders to turn concepts into stable, maintainable solutions, owning technical risk, performance, accessibility, data handling and the long tail of support that follows a launch. I built AI-assisted delivery pipelines that put agentic development under real engineering discipline.
Designed, developed and executed builds that engaged audiences and impressed stakeholders: UNIQLO's Uncover campaign, the Microsoft LogoWall social display, a bespoke CMS for the Microsoft Australian Partners Conference, the Microsoft Store RFID prize hunt, and physical-digital stand experiences for Lenovo driven by hardware triggers and live data.
Contracted to plan and execute highly customised website builds for the Australian arm of the UK agency, predominantly on WordPress, with hands-on work across Marketo, WooCommerce and Magento.
Taught programming fundamentals in JavaScript during school holidays as part of a STEAM initiative bringing industry practitioners into education. The program grew to cover robotics, web development and 3D printing.
Sourcr was a Sydney startup rethinking how employers work with recruiters. I consulted through initial concept development, then managed quality assurance and delivery with an overseas development house to ship the beta platform.
Built a small team of skilled specialists able to compete with established agencies. We worked directly with clients and through agencies to break down jargon and deliver effective, scalable solutions, choosing the right systems and designing around their known limits.
Part of the newly established Publicis Healthware International team, developing iPad-based training and product education packages plus campaign websites for global healthcare and pharmaceutical clients. A first education in building inside heavily regulated review processes.
Eleven years at Optus, starting on the phones and finishing on the network those calls were about. The through-line is the same one I still work to: find the actual cause, write down what you found, and make the next person's job faster than yours was.
Surveillance of the Optus national and international networks. Rapid investigation, diagnosis and resolution of network issues, and the handling of escalated and sensitive enquiries from major customers and external agencies.
A three-month project designing a knowledge-management intranet for the Optus Networks division: interviewing every group involved, designing an infrastructure on open-source foundations, and building a central CMS-driven hub as a single point of reference. The morale and financial case was proven in the feedback; the build was shelved on budget grounds outside the project group's control.
Supporting two Customer Fault Management centres of 200+ people across Sydney and Melbourne. Technical documentation, work instructions, training material and reporting. Analysis of fault trends to find underlying root causes, and liaison with vendors and internal customers to fix them. Direct supervision of six other co-ordinators, escalated and sensitive complaint handling, and a set of internal database-driven sites and tools.
First-level technical support on a 24/7 rotating roster: investigation, diagnosis and resolution of faults on the Local Access Telephony product, escalating what could not be fixed at the desk. Direct handling of upset and irate customers, and translating a technical problem for people with every level of technical aptitude. Preliminary reverse-engineering of the Hybrid Fibre Coaxial network into working diagnostic guidelines, plus performance reporting on fault and call data for my team and others in the group.
Winner, Shorty Awards 2022: Social Activism (Shine A Light)
Bronze Distinction, Shorty Awards 2022: Multicultural Community Engagement (Shine A Light)
Winner, Shorty Awards 2020: Fashion (UNIQLO #STAYWARM)
Winner, Mumbrella CommsCon 2020: Best Use of Technology (UNIQLO #STAYWARM)
Winner, Shorty Awards 2017: Retail & E-Commerce (UNIQLO Uncover)
Audience Honor, Shorty Awards 2017: Oceania (UNIQLO Uncover)
Bronze Distinction, Shorty Awards 2017: Gamification (Microsoft The LogoWall)
Rescue Team Member to Deputy Unit Commander. Storm and flood response, Unit management, plus the on-call coordination behind it.
Firefighter to Deputy Captain, with the brigade's president and secretary roles along the way. Operational response and the governance that keeps a volunteer brigade running.
Teaching 250+ stores the Pixel range in 3D
A bespoke interactive training experience for Pixel Fold, Pixel Tablet and Pixel 7a: fully rotatable devices with glowing hotspots that reveal features, specs and benefits on tap.
Google Retail needed to educate staff across flagship and partner stores on new devices, for a multilingual workforce, on whatever hardware was to hand.
Three.js device models over a PHP templating layer, with content structured so every language and market ran from one codebase, responsive from phone to desk.
Defined the technical architecture, guided implementation, and held the line on performance and accessibility so the experience stayed reliable in-store and cheap to update.
Three.js, PHP, Localisation, Internationalisation, Interactive 3D
An online treasure hunt in a cosmic winter landscape. Move your cursor or tilt your phone and the screen shifts from icy blue to burning red as you close on a hidden thermal shirt. The product benefit turned into the mechanic.
COVID cancelled the experiential plan. UNIQLO needed the winter thermal range to land online instead, at national scale and on a fixed date.
Three.js particle effects with A-Frame driving the hunt, plus prize redemption and data capture engineered for spiky traffic and repeat play across two consecutive winters.
Owned the technical architecture, the data capture and handling approach, and platform stability through peak demand.
Three.js, A-Frame, Data capture, Scaling
A digital red-envelope game on a large touchscreen for a Chinese New Year event in Melbourne, with a stock system behind it so the prizes stayed real.
UNIQLO wanted to celebrate Chinese New Year with the community of Melbourne. Inspired by the tradition of Red Envelopes, they wanted to share gifts with new and existing customers.
UNIQLO provided a pool of wonderful gifts and giveaways for the day. We built a custom touchscreen game where everyone who picked their lucky envelope were rewarded with a good luck message from UNIQLO and a gift. To ensure that everyone got the gift they were promised, our system actively tracked the promotional stock ensuring that nobody left empty-handed.
I built the interactive game and the reveal workflow, and the analytics and stock-management backend that connected the attendee experience to event operations.
Touchscreen, Prize management, Analytics dashboard, Event management
A transparent OLED touchscreen mounted inside an ISUZU truck cab, so visitors could sit in the driver's seat and call up point-of-view demonstrations across the windscreen.
The safety and driver-assistance features worth showing are the ones you cannot demonstrate in a stationary truck on an exhibition floor.
A transparent interactive display overlaying demonstration video onto the real windscreen view, with custom mounting and a local playback system built for show conditions.
Contribution to be confirmed. Delivered within the 1000heads technical team.
Transparent OLED, Interactive video, Custom mounting, Event playback
A transparent display explaining an electric truck's systems, synchronised with LEDs on the vehicle itself so the component under discussion lit up as it was described.
The interesting parts of an electric commercial vehicle are scattered across the whole truck, which makes them hard to explain on a screen or a sign.
Synchronised video playback and controlled LED lighting driven from one control system, tying each moment of the explanation to the physical part it referred to.
Transparent OLED, Synchronised playback, LED control
An event photo booth that turned a portrait and a short questionnaire into a themed, branded AI caricature, delivered to the participant's own phone.
Lenovo wanted to demonstrate the creative potential of AI at events, in a way an attendee could hold onto and share rather than watch on a screen.
A connected pipeline: photo capture, a short questionnaire, session management, a unique QR handoff, generative image transformation shaped by the answers, and a personal result page waiting on the participant's phone by the time they walked away.
I designed the end-to-end journey and built it: capture and questionnaire, session management, the QR handoff, the result pages, and the AI generation step that took the answers as input.
Generative AI, Session management, QR handoff, Responsive web
A personality test that ran while you queued. Scan a code in Pitt Street Mall, answer a few questions, and the trailer's screen showed your matched T-shirt as you stepped inside.
UNIQLO wanted a broad graphic tee range to feel personal, and wanted the street activation to end at the till rather than at the exit.
A mobile personality test with custom matching logic, a personal QR code handing the session from the phone into the physical showroom, a large-format result display, and voucher generation redeemable at the store nearby.
I designed and built the platform: the question and matching logic, the mobile experience, the QR handoff, the showroom result workflow, and voucher generation and redemption.
Mobile web, Matching logic, QR handoff, Voucher redemption
Connected touchpoints: phone, showroom, store
A 360° choose-your-own-adventure for careers exhibitions. School leavers put on a headset and picked their way through different parts of the business.
ISUZU needed to reach school leavers and show both the breadth of the roles available and the technology behind them, in a few minutes at a busy expo stand.
Immersive point-of-view footage assembled into a branching narrative, played back locally through an Oculus headset and built to run all day at an exhibition.
I developed the system which joins together the video segments into a Choose Your Own Adventure path. I also engineered the system allowing for Over-The-Air updates of media and story, allowing changes to the content to be distributed to all headsets automatically and then supporting offline use at events.
360° Virtual Reality, Oculus, Branching narrative, Event playback
One of the biggest risks to cybersecurity is misinformation and disinformation. Cisco wanted to see how many of their customers and other members of the cybersecurity community knew about Cisco and their range of products.
How do we make something fun, fast and interesting? How do we make something which stands out during an exhibition or event where everyone is fighting for attention? A quick, easy, engaging game was the perfect fit!
We built a custom microsite, where a player was shown 5 random sets of statements within specific subjects. Two were true, one was not. They were tested to see whether they could identify the false answer. The quicker they found it, the more points they scored.
I was the system developer and architect.
A personality quiz for the European Inventor Awards: a short run of psychological-style questions resolving into one of sixteen inventor archetypes, each with its own 3D character model and shareable result.
The awards needed cultural noise, not a press release. Something a broad audience would voluntarily take and then post.
Branching logic and structured content over PHP, with Three.js rendering the sixteen character models and per-result share links built for social preview.
Solution design, data handling, and making the experience scale cleanly through the peaks that follow a share spike.
Three.js, PHP, Branching logic, Social sharing
Interactive iframes on someone else's platform
A series of scroll and click-driven stories on DE&I, decarbonising motorsport, shipping and maritime, hosted independently and embedded into Shell's corporate sites.
The experiences had to live inside constrained iframes on a platform we did not control, meeting brand guidelines, load-time budgets, security review and accessibility requirements.
HTML, CSS and JavaScript with ScrollMagic driving animation, deployed as independently hosted iframes; semantic markup was a primary focus so assistive technology could reach the content.
Guided the technical approach: sizing and cross-environment behaviour, performance, and a deployment model simple enough to reuse across multiple Shell platforms.
ScrollMagic, Iframe embeds, WCAG, DigitalOcean
Everyone loves swag. Getting is it nice, but winning it is special. 1000heads built on their experience with the EduTECH event to create an engaging and exciting game for attendees to play and remember.
EduTECH 2023 is a leading exhibition where vendors demonstrate products and services for the education industry. Standing out in that crowd can be a challenge. We developed a game to capture attendees' attention and to give them something special to take home.
We built a bespoke game, connecting a QR code scanner which read attendees' badges and ensured that nobody got more than their fair share. The game drove three screens, so that the fun and excitement could be seen from all angles.
I engineered the system, building the entire system, and integrating creative provided by the 1000heads studio team.
A polluted city that clears the further you travel down the page, built for Clean Air Day to make an invisible pollutant legible.
The UN needed roughly thirty content-heavy pages produced fast, consistently, and editable by a content team working to a deadline.
FullPage.js for the scroll narrative with PHP templating generating all thirty pages from one shared structure, so behaviour, performance and accessibility stayed identical throughout.
Oversaw the technical design and worked with the creative team so the storytelling intent survived translation into the build.
FullPage.js, PHP, Scrollytelling, Accessibility
The campaign platform for a US awareness initiative, built on a custom WordPress theme. The homepage puts a moveable searchlight over a darkened field, so reading the page means actively uncovering it.
A convening platform for organisations and individuals, carrying resources, workplace and education material, video, partner onboarding and event content, all editable by a non-technical content team and reskinned each campaign year.
A bespoke theme plus supporting plugins rather than an off-the-shelf stack: the searchlight interaction on the homepage, structured content types for resources and partners, validated multi-step enquiry forms, and asset delivery sharded across multiple CDN subdomains to keep a heavily illustrated page fast.
I built the custom WordPress theme and the plugins behind it, including the searchlight mechanism the campaign became known for.
WordPress, Custom theme, Plugin development, PHP, CDN delivery
Winner, Shorty Awards 2022: Social Activism
Bronze Distinction, Shorty Awards 2022: Multicultural Community Engagement
International Day of Clean Air for Blue Skies
The UN Environment Programme wanted to demonstrate that everyone, through small changes and increased awareness and activitism, can contribute to reducing air pollution and improving public health.
The UNEP wanted to a way to demonstrate how small changes can be made to move from unhealthy polluted air to clear air and blue skies, in a compelling online way. We leveraged our experience in animated scrolling sites to tell that story in a compelling visual style.
We built a bespoke microsite combining the information supplied by the UNEP and the storytelling capabilities of the 1000heads team.
I built the framework and frontend for this microsite.
125,000 portraits, one submission pipeline
A public drag-and-drop submission tool embedded into Ancestry's site, plus a bespoke back office for the team receiving the entries.
Ancestry's community needed to contribute images at volume, and the internal team needed them stored, searchable and editable rather than sitting in an inbox.
An embeddable iframe upload form backed by a PHP application and MySQL, with an admin layer for tracking, editing and deleting submissions.
Architecture and data handling for user-submitted content: storage, moderation workflow, and the operational side the client actually lives with.
PHP, MySQL, File uploads, Admin Interface, iFrame
Showcasing Cisco's Sustainable Technology
To embrace sustainability means challenging old ways of thinking. Cisco wanted to produce a platform to present their new thinking around their products and services, and offering customers and stakeholders attending their symposium to join the conversation.
We needed to produce a focused website where Cisco could showcase their products and initiatives, and also provide their attendees with a way to share and amplify their ideas to drive conversation around how sustainable technology could not just sustain but surge innovation.
Bespoke Content Management System, allowing content created across 4 languages to be uploaded and arranged.
I created a bespoke Content Management System, allowing participants to submit business ideas which could then be reviewed, edited, published and voted on.
When COVID closed the events, Lenovo's education showcase moved online: product exploration, streamed sessions, and live chat straight through to product specialists.
Lenovo lost the channel it used to demonstrate hardware and talk directly to education decision-makers, with no date to get it back.
An online event platform combining a product showcase, scheduled streamed sessions and live chat routed to Lenovo specialists who could answer and recommend in real time.
Virtual events, Streaming, Live chat, Responsive web
A five-metre HEATTECH shirt in Sydney's Martin Place, and an infrared camera rig that printed a thermal photo and a unique voucher code.
The warmth of a thermal garment is invisible. UNIQLO wanted to help their customers see it, inviting them into the store and gifting them a HEATTECH shirt to feel the heat for themselves.
An IR camera rig driving an unattended capture-to-print loop: Apple automation orchestrating the camera and printer, Bash and ImageMagick compositing each thermal frame into the branded print, and the same voucher issuing and redemption pipeline behind it so every portrait left with a trackable code.
I engineered the IR camera system, the image capture and print pipeline, and the voucher redemption system behind it.
IR imaging, Apple automation, Bash, ImageMagick, Voucher redemption
Winner, Mumbrella CommsCon 2020: Best Use of Technology
We created a system which rewarded businesses engaging with conference content - the bigger voices amplifying the message, the bigger their business name was in the cloud. We even heard rumours of C-suite emails being sent to all hands encouraging them to take part.
Cisco Designed is a partner conference thst was hosted virtually across the APJC region. Cisco needed to generate excitement for their event and get their attendees engaged with them via social media.
We leveraged our experience from building the LogoWall, and tapped into Twitter using their API. Running targetted filters and matching Twitter users to businesses, we were able to attribute social media interaction to a business and reward that business through increasing their visibility.
I developed the framework and system which collected and collated the data, producing a backend interface which allowed an operator to observe and attribute engagement. I also produced the platform for our designed frontend to be hosted on, and the data feed which pushed into it to make the cloud dynamic.
Snap a shot. Get a code. Grab a HEATTECH.
Digital billboards near UNIQLO stores flashed frames too fast for the human eye. Photograph one and a five-digit code appeared, redeemable online for a HEATTECH sample.
UNIQLO needed a street mechanic that would stop a passer-by, get them to pull out a phone, and carry them from the footpath into a store.
A campaign microsite that validated codes, walked people through the product benefits, issued vouchers and tracked redemptions live, plus an in-store validation system so staff could verify a voucher at the counter.
I built the whole online side: the microsite, the data capture, and the voucher issuing and redemption system.
PHP, MySQL, Voucher redemption, In-store validation
Winner, Shorty Awards 2017: Retail & E-Commerce
Audience Honor, Shorty Awards 2017: Oceania
A live-blogging platform for Microsoft's APAC event: staff published session takeaways, images and social-ready snippets to a timeline while the talk was still running.
Attendees were choosing between taking notes and paying attention. Event staff needed to publish in seconds, without a technical operator sitting beside them.
A controlled editorial interface for non-technical staff feeding an attendee-facing timeline, built for a live environment where a failure has no recovery window.
I designed the publishing workflow, built the bespoke CMS behind it and the attendee-facing timeline, and prepared the system for time-critical live use.
Custom CMS, Live publishing, Editorial tooling, Responsive web
An interactive social wall for a Microsoft B2B event: attendee posts collected, collated and pushed live to a large-format display on the floor.
A business event needed its audience visibly participating rather than sitting still, and the social activity had to appear on screen fast enough to feel live.
A collection and collation layer pulling social activity in real time, filtering it and feeding a structured stream to the front-end display.
I built the data collection side: gathering and collating the social media activity that drove the display.
Social APIs, Real-time collation, PHP, Live display
Bronze Distinction, Shorty Awards 2017: Gamification
Branded RFID tiles hidden through the new Microsoft Store in Sydney. Find one, bring it to the front desk, and a custom reader revealed what you had won.
Microsoft needed a launch activity that pushed visitors to walk the whole of a brand new retail space rather than stopping at the door.
Custom-engineered branded tiles with RFID tags, a front-desk reading station, and software that identified each tile and drove the prize reveal, built to survive a full day of public handling.
I designed the technical concept, engineered the branded tiles and their tag integration, built the reading station, and wrote the identification and prize-reveal software.
RFID, Custom hardware, Event application, Prize logic
A holographic campfire that grew as people sat down around it. One seat gave a flicker. Four seats gave a fire. Nobody could see the whole thing alone.
Lenovo wanted to say that ideas grow through collaboration, using an interaction that made the point instead of stating it.
A four-sided Pepper's Ghost display: angled transparent reflectors above a concealed screen, with seat occupancy driving the animation state so the flame scaled with the number of people present.
I developed the interaction concept, chose the Pepper's Ghost approach, designed the inverted four-sided reflector and the enclosure around it, and engineered the seat-occupancy interaction.
When Artificial Intelligence is used responsibly, with real controls, real governance and a strong steer towards the outcome you actually want, it multiplies the work you can produce. Used carelessly, or without proper planning, it can multiply your risk exposure and your technical debt at an even faster rate.
Trust boundaries, data classification and the security requirements, agreed before any design exists. Nothing downstream starts without it.
The system structured and the decisions written down, inside the constraints the first stage set rather than around them.
Behaviour captured defined through tests and acceptance criteria, so "it works" becomes a measurement rather than an assurance. No production code before this.
Small reviewable increments written to the test pack, dispatched by the shape of the task, against an architecture already decided.
An adversarial pass over the build by something that did not write it: edge cases, security probes, and gaps against the tests and the threat model.
Pipelines, observability, health checks, runbooks, and rollbacks so a problem at 2am stays a problem and not an outage.
Production signals and review findings become standing rules, routed back into the earlier stages. Learn from the mistakes you encounter, rather than repeating them.